Young Women Entering The Tourism Sector
Women can drive innovation and positive change within the tourism sector by leveraging their diverse perspectives and skill sets.
Women In Tourism Africa
Women in TourismAfrica
An organization dedicated to advancing gender equality, economic empowerment, and inclusive leadership for women across Africa's tourism, travel and hospitality sectors.
Serving as a continental catalyst, connecting women entrepreneurs, professionals, and community champions to resources, networks, markets, and influence.
Our Impact
Championing Women in Tourism
Women-Owned Tourism Enterprises
Supporting women entrepreneurs who are building and scaling tourism businesses across the African continent.
Women Employed In Tourism And Hospitality
Women constitute roughly 39% to 54% of the global tourism and hospitality workforce, heavily concentrated in service, clerical, and informal lower-paid positions.
WITA Program Areas
WITA's Core Program Areas
Economic Access And Enterprise Development
Focus on fostering inclusive growth by enhancing financial inclusion, mentorship, and market access for MSMEs, particularly in developing economies.
- Financial inclusion
- Mentorship
- Market access
Skills, Education, And Leadership Development
Professional development that emphasizes mentorship, collaboration, and continuous learning for women in tourism and hospitality.
- Training
- Leadership pathways
- Continuous learning
Climate And Sustainable Tourism
Sustainable tourism is critical for mitigating climate change, as the sector contributes roughly 5 to 8 percent of global greenhouse gas emissions through transport and accommodation.
- Responsible travel
- Climate resilience
- Low-impact operations
Policy, Advocacy, And Research
A critical and interconnected framework that drives sustainable development, equity, and economic growth in the tourism industry.
- Policy engagement
- Research insight
- Evidence-based advocacy
News
Latest WITA Stories
January 11, 2025
Our Specialty
WTM Africa 2026 Programme to Address AI, Wine Tourism and Skills Development
WTM Africa 2026, set to take place at the Cape Town International Convention Centre from 13 to 15 April, has released a programme of more than 70 sessions addressing key shifts shaping the continent's tourism sector.
Read MoreJanuary 11, 2025
Our Story
Marriott Opens First Cape Verde Property with Four Points by Sheraton in São Vicente
Marriott International has made its debut in Cape Verde with the opening of the Four Points by Sheraton São Vicente Resort, situated above Laginha Beach in the port city of Mindelo on São Vicente Island.
Read More